Open Tuesday to Saturday, 7 to 3
We open at 7, Tuesday to Saturday, and close at 3. Come early on Saturday: the sourdough is usually gone by 11.
Every post should be true, on brand and safe to publish. Here is how we check.
Anyone can make a lot of posts. What matters is that each one is right about your business. These are the eight rules every post goes through, with an honest note on which ones are still being built.
01 / The rules
Eight rules, in plain words.
- In place
Every claim comes from a fact about your business.
Kocco writes only from facts in your business book. Prices, hours, products and dates are checked against those facts, and a post that leans on an out of date fact waits until the fact is current. Each post lists the facts it used and where they came from.
- In place
No health, legal or financial claims, and nothing your industry forbids.
Every post gets a compliance review before it can go out. Anything doubtful is held for you, and we never relax this to make more posts.
- In place
It sounds like you and looks like you.
Your brand profile, with your voice, goals, look and disclosure wording, drives the writing and the images. Each post also gets a brand score, so drift shows up before you notice it.
- In place
The right size for every channel.
Channel rules set the caption length and the media each channel takes, so captions are not cut off and a video never goes where only images fit.
- In place
Your presenter is the same person every time.
Every new picture of your presenter is scored against their reference look, and one that scores under 6 of 10 is made again. When your book has a product photo, presenter posts about your business show the real product, and AI never edits your own photos.
- In place
Nothing repeats, and nothing sounds like AI.
Each caption is compared with your last month of posts, so near copies show up. A final plain language pass removes the phrases that give AI writing away.
- In place
Posts that did badly are not repeated.
Your three weakest posts of each month go into the next month’s plan as things to avoid, and your three best as more like this.
- In place
A person looks at your first month.
Someone on our team looks over every new business’s first month before it goes out, usually within a day.
02 / An example
Three posts and the facts behind them.
These come from the example month on our home page, for Ridgeview Kitchen, a bakery we made up. In your workspace every post shows the same panel, filled with your own facts and sources.
Why this post Example
Facts it used
- Opening hours: Tuesday to Saturday, 7am to 3pm
- ridgeview.example/visit
- The Saturday sourdough usually sells out by late morning
- Confirmed by the owner at book review
Checks it passed
- Hours match the website
- Every claim is in the facts above
- Fits the caption length on every channel
Pumpkin loaf on the board
The pumpkin loaf is back until the end of November. $9 a loaf, made with squash from Ridgeview Orchard.
Why this post Example
Facts it used
- Pumpkin loaf, $9, sold October to November
- ridgeview.example/menu
- Squash comes from Ridgeview Orchard
- ridgeview.example/about
Checks it passed
- Price matches the menu page
- The season is still current
- The image passed its review
Mia toasts the gluten free loaf
Our gluten free loaf is baked every day we are open, Tuesday to Saturday. Mia has it toasted with butter. Mia is an AI influencer created by Ridgeview Kitchen. This image and caption were made with AI.
Why this post Example
Facts it used
- Gluten free loaf, baked Tuesday to Saturday
- ridgeview.example/menu
- Baked in a kitchen that also uses wheat flour
- ridgeview.example/allergens
Checks it passed
- No health claim: the post does not call the loaf safe for coeliacs
- Mia matches her reference look
- The disclosure line is attached
The first draft said “every day”. The website says Tuesday to Saturday, so the post was held and rewritten.
Example business, posts and sources. ridgeview.example is not a real website.See the whole month
Your website is enough to start
See it with your own facts.
See your first month freeThree days free. No card needed. How we use AI